CRM

Top 5 CRM Solutions You Should Definitely Consider

Customer relationship management has become a key to success for many modern organizations. It lets them nurture and improve customer relationships, closing the gap between sales reps and their clients. This benefit assumes a greater importance in view of the fact that the priorities of client relationship are changing daily in accordance with the pace of technology and the development of certain business models. Sales managers have to always look for a competitive advantage that would let them maintain better connections with customers.

In order to get things done with a minimum of effort and time, modern enterprises apply to online CRM solutions. In fact, the platforms of the kind are not just about capturing, managing, systematizing and leveraging client data. Their key aim is to develop the most impactful customer experience on the basis of personalized attention and straight conversations. We’ve prepared the list of the most influential CRM products designed to give businesses the power to generate new leads and reengage old customers within the minimum period of time. Here you can read about these solutions and consider their distinctive features, strengths and weaknesses.

Bpm’online

Bpm’online crm solution

It is a process-driven cloud-oriented system aimed at marketing, sales and service automation. The core value of this CRM solution is that it offers users a variety of out-of-the-box processes, which help businesses streamline communications with existing buyers and prospects, organize their databases and increase customer loyalty.

Pros:

  • Bpm’online has a user-friendly interface that enables salesmen and managers to always stay focused on what’s really important.
  • With this CRM software, you’ll be able to bring together all your customer data in a single database and build a client-centric business.
  • The platform includes a number of drag-and-drop tools, which make customization of the processes easier.
  • It can be integrated with other company’s systems and apps. Besides, the software is easily synchronized with Google Calendar, MS Outlook, MS Word and so on.
  • With bpm’online, you’ll be able to monitor and control all the steps of the customer journey.
  • The platform will help you forecast sales more accurately and optimize your business plans.

Cons:

  • The company’s stuff may need some additional training in case the implementation process demands deeper customization or complex integration with third party apps.

    SugarCRM

    SugarCRM

It is a web-based CRM system aimed at creation of extraordinary customer relationships, management of marketing campaign lifecycles and enhancement of a company’s sales productivity. The software helps organizations place the individual into the spotlight, focus on his/her needs and deliver highly personalized interactions.

Pros:

  • This cloud-based CRM solution features an in-built mailing list that lets sales reps and managers track all the opened and bounced messages.
  • With this platform, you’ll be able to publish the form for contact subscription without any difficulty.
  • All the customer information will be stored in a single database, and your stuff will have no trouble finding the necessary phone numbers, addresses etc.
  • As soon as the client data is submitted by the company’s employee, the system automatically generates a lead in Sugar database.
  • It is easily integrated with Gmail, Google Docs, Google Contacts etc.

Cons:

  • In order to find out when a client was contacted for the last time (email, meeting, phone), users have to write a custom report.

    Less Annoying CRM

    Less Annoying CRM

It is one of the best CRM solutions catering the needs of small businesses. The platform features a user-friendly dashboard that lets salesmen and managers monitor and control the contact data, projects, files and other information in real time.

Pros:

  • This CRM system provides data import and export in a number of popular formats.
  • It enables users to create and customize sales and pipeline reports along with dashboard customization.
  • Less Annoying CRM offers several levels of security, so that different groups of employees could have different access to the company’s database.
  • The software will help you track leads and manage your sales team in a real-time mode.

Cons:

  • This platform is website based. It works quite well on smartphones, but there are certain functional limitations that can irritate the user.
  • It does not provide multi-language/multi-currency capabilities.

    Fieldbook

    Fieldbook

It is an online CRM system that helps organizations run sales pipelines, schedule various events, manage projects and track inventory.

Pros:

  • The platform will let you create a customizable database and track all your business processes.
  • With this CRM solution, you will be able to list personal contacts with names, emails, phones, and any fields you’d like to add.
  • The system adds a form view with the list of meetings to each contact, so that you could always remember the last time when you talked to the person.
  • Fieldbook’s drag-and-drop function enables users to track and manage all the company’s workflows.

Cons:

  • Users note that the software lacks some features, such as national date formats, heavy computing etc.

    Agile CRM

    Agile CRM

It is one of the most popular online CRM solutions, which lets modern organizations track deals, optimize their workflows and manage customer tickets with an intuitive drag-and-drop dashboard-based user interface.

Pros:

  • With Agile CRM, you’ll be able to gather all the relevant information about your clients, log great deal of contact data and schedule appointments.
  • This customer relationship management software automates the organization’s sales, marketing and service in a single platform.
  • Using the system, you’ll be able to void data leaks and enjoy consistent messaging across the enterprise.
  • The software is easily integrated with the firm’s own apps.

Cons:

  • The system does not provide companies with the ability to use more than one email signature, though some organizations may need to use different signatures/addresses for different campaigns.
  • The system does not foresee the possibility of license fees separation in accordance with the users’ roles.

About the author

BPM

1 Comment

Click here to post a comment

  • Fine way of telling, and good post to get data concerning my presentation subject matter, which i
    am going to deliver in academy.